Water meets
its match.
Designed to resist water, humidity and everyday smudging while keeping color looking defined.
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1440 MINUTE COLOR LINER
Creamy color meets lasting definition. Designed to glide effortlessly across the lash line, giving you time to shape, smoke or sharpen the look before it sets.
PERFORMANCE, REFINED
Rich pigment and a creamy glide make precision feel effortless. Draw it clean or soften the edge—the formula gives you room to work before settling into a long-wearing finish.
THE COLOR WARDROBE
From understated neutrals to unexpected color, eleven wearable shades let you define the eyes without limiting the look.
Designed to resist water, humidity and everyday smudging while keeping color looking defined.
Keep it classic, layer contrasting tones or experiment with graphic detail. The point is yours.
Sharpen as needed to bring the tip back to a crisp point for controlled definition.
BROWN SUGAR
A dimensional brown gives the eye definition while keeping the overall look soft, polished and wearable.
HOW TO WEAR IT
Keep it sharp or smoke it out. The formula is designed to give you a short window to work before the color settles.
Trace along the lash line using short strokes for maximum control.
Leave the line crisp, or gently diffuse the edge before it sets.
Allow approximately 30 seconds for the formula to settle into place.
EVERYDAY TO EDITORIAL
Line the lashes. Define the outer corner. Add contrast underneath the eye. Or build a full graphic look. There is no single way to wear color.
THE ESSENTIALS
GOOD TO KNOW
1440 MINUTE COLOR LINER